And, undoubtedly, multiple full-size "Volumes'' will be made throughout the world to film productions anywhere they are needed depending on where talent is located. Disney and Industrial Light and Magic could certainly license the technology for Volume, allowing other studios and production companies to build similar facilities or even allow their own studios to be rented out. However, the Epic Unreal Engine technology is fairly open and licensable, and the fundamental principles and techniques are also adaptable to other game engines and production software.
It's a virtual certainty that the Volume is a model for all future television and film production, and every single major film and TV studio will either rent one out or will own their own versions within the next few years.
Building large sets and going on location to do shoots for principal photography may not become an immediate anachronism like scale models and matte paintings are in the age of CGI, as Volume-like studios aren't necessarily suitable for every possible production. But sets and location shoots will be used more sparingly as studios look to cut costs. The best live TV streaming service There are two kinds of paid streaming services: Live TV and video-on-demand.
Here's what to look for in the best live TV packages. The studios' cost-saving and time-saving technologies will not be the only tech that will disrupt the movie-going and TV-viewing experience. It will also be the interactive tech deployed in the living rooms to keep movie viewers at home. But this is not likely to stay this way for several reasons. First, the streaming devices themselves have computational capabilities that outstrip the simple cable TV boxes of old.
Streaming apps may act passively now, but content producers will eventually look to engage the audience directly and partner with e-commerce giants such as Wal-Mart, Target, and Amazon. Any product shown on screen can be synchronized with the film.
Notifications and links can be sent to mobile devices to interact in any number of ways. Do you love Baby Yoda? Buy his stuffed animal from Disney's store, instantly. Want to order a pizza or get theater-quality popcorn delivered? You'll be able to do that directly from the content app, hooked into Uber and Postmates. Amazon Prime Video has some of these capabilities already with its X-Ray feature , which allows you to dig deeper into the actors and what other content they are featured in, as well as the music featured, with some trivia as well, and bonus content -- but it wouldn't take much for the company to hook it directly into actual products for purchase.
I'm surprised the company hasn't done this already. Additionally, the primary content itself will not be the only materials you'll be able to watch and interact with.
And every one of your interactions will be analyzed -- every pause, every scene review, every single title that you view. All this is metadata gold for content planning and dynamic advertisement serving. This abundance of data and the accompanying analytics will make Nielsen and broadcast television rating data look like the Stone Age in comparison.
Advancements in home audio technology will also keep viewers at home. Multi-speaker surround sound used to be an expensive endeavor, requiring complex, wire-connected home component Hi-Fi systems easily costing thousands of dollars. However, it is currently only a dual-speaker configuration and cannot add a center channel or subwoofer.
Google's Chromecast is expected at some point to have the same feature in a future update when paired with Nest Audio, and it is not out of the question for Amazon to add this capability to its Fire TV devices when used in concert with its Alexa-enabled Echo speakers. Improvements in theater-grade audio for personal content consumption will also decrease attendance at movie theaters, which are known for delivering the best possible audio experience with their high output Dolby and Sony audio systems.
Apple's most recent release of AirPods Max over-the-ear headphones -- including sophisticated, active noise cancellation, and computational audio reproduction using spatial processing introduced with the Airpods Pro and iOS 14 -- will bridge the gap between theatrical quality audio and prosumer equipment.
While Apple's new headphones are comparatively expensive compared to most consumer over-the-ear products, if they produce results comparable to being in a movie theater, you can bet that the traditional industry players in the upper-end audio space such as Sony, Sennheiser, and Bose will have competing products in the offering, as will Sonos and others.
Will movie theaters will ever return to "normal" after the pandemic subsides? That existential question has mostly been answered: These venues are never returning to their previous income levels. Many of them will close permanently. And it won't be just because the home is a safer and more convenient environment for consuming content. The theater industry's ultimate disruption and destruction will come about due to movie and television production changes, overall film investment and marketing strategy, increased consumer engagement, and significant improvements in home theater technology for the average household.
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Market share of film studios in the U. Combined market share of major film distributors in the U. Box office market share of 20th Century Fox in the U. Leading cinema circuits in U. Consumer spending on movie tickets in the U. Consumer spending growth rate on movie theaters in the U. First-run movie consumption on VOD platforms during the pandemic U. Watching movies in the theater vs.
Coronavirus and the media: attitude to attending events in the summer U. Coronavirus and the media: attitude to attending cinemas U. Best-paid actresses in Highest grossing Hollywood actors of all time in the U. Highest-grossing film directors worldwide , by global box office results.
More interesting topics Related topics. Box Office in the U. Academy Awards. Box Office worldwide. Film industry in China. Film industry in the UK. Go to report. Research expert covering media in Latin America.
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